What is tourism

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Grant Beach, Vancouver Island, BC Coastal Region, Coastal Communities

Our coast has many places of beauty, sandy beaches that run for miles where you might be the only one there. Photo by Bud Logan

In the Pacific Northwest, we are seeing more people employed in the tourism business than in any other sector and this is a good thing.  BC coastal tourism focuses on wilderness adventures and promoting the supernatural wonder that makes up our coast. Our plants, animals, and wilderness are the primary attractions. Responsible ecotourism must minimize the adverse effects of human impact on our natural environment, while at the same time promoting its wonder and beauty. We are doing just that and on a grand scale, every village, town, and city on the coast is fully involved in this and there are so many adventures awaiting those who come to enjoy our coastal areas natural world.

Tourism is flourishing rapidly throughout the region. Tourists themselves are evolving, as our outdoor recreational destinations gain more prominence for them. This presents both a challenge & an opportunity for both government and private operators. Ecotourism must benefit local communities, in order to secure incentives to protect these attractions in the first place. The coastal communities are getting this, we realize that old-growth forests, remote lakes, and rivers, salmon, bears, and whales are all very marketable to the world, but not resources to be harvested once, but as attractions that can be sold as tourism adventures over and over. The tourists are arriving in large numbers to view what we can offer and it continues to draw more of them to our coast every year.

Bear Watching, BC Coastal Region, Coastal Communities
Bear watching has become very popular with our visitors and there are many tour operators that cater to these adventurers, Photo by Robert Logan

In an era of increased environmental awareness, and accessibility to backcountry locales, tour operators, coastal communities & local government are actively promoting our natural resources to entice this new breed of tourist. Businesses are creating countless tourism opportunities, and local communities & governments are working alongside these businesses to promote their areas.

The Pacific Northwest is an amazing place, full of wonder, grand vistas, and friendly people. The eco-tourists are beginning to realize this and the region has become a destination of choice for those looking for wilderness adventures. British Columbia’s coast is a premier, world-class tourist destination.

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